{"id":1459,"date":"2016-11-01T22:42:37","date_gmt":"2016-11-01T21:42:37","guid":{"rendered":"http:\/\/delicia.hr\/?page_id=1459"},"modified":"2025-02-17T09:19:59","modified_gmt":"2025-02-17T08:19:59","slug":"povijest-2","status":"publish","type":"page","link":"https:\/\/delicia.hr\/en\/o-nama\/povijest-2\/","title":{"rendered":"History"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_text_separator title=”HISTORY” border=”no”][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”no_mobile”][vc_column width=”1\/2″][vc_single_image image=”1781″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]1998.-2000.-First products and sugar free cookies development<\/strong>
\nGround floor of the house built in 1922 has been rearranged into small production line. In that house, back then when Istria was part of the Italy, Dorijana\u2019s grandma and grandpa had a food store and a shoe repair store (\u201eManifatture\u201c) and cookies are still being produced in the same house. First cookies were baked on 02.03.1998. Technologists from Italy, Slovenia and Zagreb (\u201eKra\u0161\u201c) were teaching us in crafting. \u201cDelicia\u201c was, in the beginning, \u201eone man band\u201c, Dorijana was still working in elementary school, but in the afternoons and on weekends, she was helping in production. The first products made back then were \u201ePreferans\u201c, \u201e\u010cokolo\u201c and \u201eIntegral\u201c, while only \u201eIntegral\u201c is still being produced.[\/vc_column_text][vc_single_image image=”1473″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Our first van going through Gorski Kotar on the way to the customers in Zagreb”][vc_column_text]Our first buyers were \u201eIstracommerce\u201c. \u201ePuljanka\u201c, \u201eGetro\u201c and many small stores which were the key players in the market back then. By the end of year 2000, Delicia had 4 employees. During all those 3 years, we were searching for and testing ingredients necessary to produce sugar free biscuits. In the 1999 we have introduced 2 more products to the market: Kokosovi poljupci (Coconut Kisses) which we are still producing and Master Cookie with 2 kinds of chocolate, walnuts and orange, but it was later replaced with other products.[\/vc_column_text][vc_single_image image=”1802″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]But, on the market, retail chains were rising, both domestic and foreign, and Delicia didn\u2019t have contracts with them\u2026.
\n2003.-2007. \u2013growth<\/strong>
\nProbably the most important year in Delicia\u2019s history was the year 2003. Small stores have almost vanished because they were eaten by retail chains. Suddenly, we were left with only few serious buyers. Delicia was very close to the bankruptcy, we couldn\u2019t return loans nor pay to our suppliers. Our employees wages were late.[\/vc_column_text][vc_single_image image=”1870″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Our first ISO 9001 certificate from 2004 and first certificate of Croatian Quality from 2006″][vc_single_image image=”1873″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Delicia Racing Team 2005.”][vc_column_text]By the end of 2007, the number of employees has risen to nine. Space of the ground floor has become too small and it was limiting growth so for the 2007, our most important task was dealing with paperwork and finance for investment in the expansion and acquisition of the packaging machine.[\/vc_column_text][vc_single_image image=”1552″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Spicy tea biscuits, Die Hard (the hottest tea biscuit in the world) and a real mediterranean product: Oregano cookie with oregano and dried tomato.”][vc_column_text]Since the establishment, we are constantly creating new products. With the insistence on natural ingredients, innovation is one of the main characteristics of our company. Through the years, the packaging was changing and we were also constantly looking for high quality ingredients, so today\u2019s products look nicer then the previous and also have better nutritional value. They look like this, but you should find out more about each of the in the PRODUCTS section.[\/vc_column_text][vc_single_image image=”4386″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Our most famous products: sugar free tea biscuits”][vc_single_image image=”1718″ img_size=”full” alignment=”center” qode_css_animation=”” title=”New sugar free products line-Delvita. Among them is also Delvita with Istrian truffles (third from left). First tea biscuit with truffles in the world.”][\/vc_column][vc_column width=”1\/2″][vc_column_text]1997. \u2013 Registration of the company, interior arrangement and decoration works<\/strong>
\nSince we have decided to produce the best and the healthiest cookies in the world (see WHY DO WE MAKE COOKIES<\/a>) we should have started somehow.<\/p>\n

We wanted to open a craft production, but we had no confectioner qualification which is a prerequisite in Croatia. So, an \u02ddexpert\u02ddteam consisting of teacher and economist registered a Ltd company for production of \u02ddtoasts, biscuits and other food products\u02dd.<\/p>\n

The future legend was \u02ddborn\u02dd at Commercial court in Rijeka on 30.09.1997.[\/vc_column_text][vc_single_image image=”1791″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Our first products from 1998.-Preferans, Integral and \u010cokolo”][vc_column_text]2001.-2002.-First sugar free cookies<\/strong>
\nAt the end of the year 2000, we have offered to our clients the complete novelty: 3 original and tasty sugar free biscuits called: VitaliX, IntegraliX and ZobeliX. Their taste was identical to the taste of cookies with sugar. The basic sugar replacement was isomalt which we were importing from Germany. We didn\u2019t have money so we were packing all the products in the almost same packaging with a little window, the only difference was the text. But, the original new products did intrigue new costumers; Plodine, Brodokomerc, Mercator, Advent, etc. The number of employees has increased to 6, and among them was Dorijana who had left school teacher job. And in the packaging, even our sons were helping\u2026[\/vc_column_text][vc_single_image image=”1832″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]Today we don\u2019t know how, but in that year, the bases for future growth were set:
\n1 – We switched to the paper packaging with cardboard pattern;
\n2 – we started with establishing HACCP system for food safety and ISO 9001:2000 quality management system. We were the first food or drink producer in Istria with ISO certificate when we were certified in 2004.;
\n3 – We started exporting to Slovenia (Mercator, Interspar, Leclerc)
\n4 – We started with distribution in Dalmatia with a partner from Split
\nThe effects were dramatic, the sales were rising\/growing, and already in 2003 among buyers was Kerum), in the 2004 Konzum and Tommy were included, in the 2005 DM-drogerie markt, and in 2006 Kaufland.[\/vc_column_text][vc_single_image image=”1869″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Sons Vlatko (left) i Marin (right) helping in packaging, 2001″][vc_column_text]In the 2006 we became the first Istrian producer of food and drinks awarded with \u201eCroatian Quality\u201c mark.
\nDuring whole our history, we were trying to help activities and events in our surroundings. Given the limited opportunities, we weren\u2019t able to be included in the sponsorships of major sports. However, as town of Buzet is the city of octane, and it is the only city in Croatia where Hill Climb European Championship car races are held, we wanted to take part in races, too. But, vehicles competing there are too big for us, so we have decided to create a smaller racing team, Delicia Racing Team, in order to compete in \u02ddTrka s vozi\u0107ima\u02dd (races on wheeled wooden boards) which were for years held a week before the main hill climb race[\/vc_column_text][vc_single_image image=”1805″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Preliminary works for the expansion of production capacity, 2007″][vc_column_text]In the 2006, we have procured a small packaging machine for HoReCa products to broaden our assortment and we have shyly started to appear in cafes. For the HoReCa needs, we have developed crunchy biscuit with butter and vanilla \u2013 Valentino, and most original product with dark chocolate chips \u2013 ChocoBoom! Until 2013 revenues from HoReCa accounted for only a symbolic share of total revenue.[\/vc_column_text][vc_single_image image=”1804″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Some of the first HoReCa products, 2006\/2007″][vc_single_image image=”1502″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Products with raw cane sugar”][vc_column_text]2008.-today: maturity<\/strong>
\nIn the spring of 2008, the production has expanded at three times the space. In the next few years we have increased product range and also, except in Slovenia, we had exports in Serbia, Macedonia, Italy, Germany, Bosnia and Herzegovina and Russia. There was also a growth in HoReCa segment and in 2011 we have certified our products according to Halal standard. A year later, Delicia is entitled to use sign \u201cSuperbrands-Croatia\u2019s Choice\u201d as a top brand among the sugar free cookies in Croatia..[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”no_desktop”][vc_column][vc_single_image image=”1781″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]1997. \u2013 Registration of the company, interior arrangement and decoration works<\/strong>
\nSince we have decided to produce the best and the healthiest cookies in the world (see WHY DO WE MAKE COOKIES<\/a>) we should have started somehow.<\/p>\n

We wanted to open a craft production, but we had no confectioner qualification which is a prerequisite in Croatia. So, an \u02ddexpert\u02ddteam consisting of teacher and economist registered a Ltd company for production of \u02ddtoasts, biscuits and other food products\u02dd.<\/p>\n

The future legend was \u02ddborn\u02dd at Commercial court in Rijeka on 30.09.1997.[\/vc_column_text][vc_single_image image=”1802″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]1998.-2000.-First products and sugar free cookies development<\/strong>
\nGround floor of the house built in 1922 has been rearranged into small production line. In that house, back then when Istria was part of the Italy, Dorijana\u2019s grandma and grandpa had a food store and a shoe repair store (\u201eManifatture\u201c) and cookies are still being produced in the same house. First cookies were baked on 02.03.1998. Technologists from Italy, Slovenia and Zagreb (\u201eKra\u0161\u201c) were teaching us in crafting. \u201cDelicia\u201c was, in the beginning, \u201eone man band\u201c, Dorijana was still working in elementary school, but in the afternoons and on weekends, she was helping in production. The first products made back then were \u201ePreferans\u201c, \u201e\u010cokolo\u201c and \u201eIntegral\u201c, while only \u201eIntegral\u201c is still being produced.[\/vc_column_text][vc_single_image image=”1473″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Our first van going through Gorski Kotar on the way to the customers in Zagreb”][vc_column_text]Our first buyers were \u201eIstracommerce\u201c. \u201ePuljanka\u201c, \u201eGetro\u201c and many small stores which were the key players in the market back then. By the end of year 2000, Delicia had 4 employees. During all those 3 years, we were searching for and testing ingredients necessary to produce sugar free biscuits. In the 1999 we have introduced 2 more products to the market: Kokosovi poljupci (Coconut Kisses) which we are still producing and Master Cookie with 2 kinds of chocolate, walnuts and orange, but it was later replaced with other products.[\/vc_column_text][vc_column_text]2001.-2002.-First sugar free cookies<\/strong>
\nAt the end of the year 2000, we have offered to our clients the complete novelty: 3 original and tasty sugar free biscuits called: VitaliX, IntegraliX and ZobeliX. Their taste was identical to the taste of cookies with sugar. The basic sugar replacement was isomalt which we were importing from Germany. We didn\u2019t have money so we were packing all the products in the almost same packaging with a little window, the only difference was the text. But, the original new products did intrigue new costumers; Plodine, Brodokomerc, Mercator, Advent, etc. The number of employees has increased to 6, and among them was Dorijana who had left school teacher job. And in the packaging, even our sons were helping\u2026[\/vc_column_text][vc_single_image image=”1832″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]But, on the market, retail chains were rising, both domestic and foreign, and Delicia didn\u2019t have contracts with them\u2026.
\n2003.-2007. \u2013growth<\/strong>
\nProbably the most important year in Delicia\u2019s history was the year 2003. Small stores have almost vanished because they were eaten by retail chains. Suddenly, we were left with only few serious buyers. Delicia was very close to the bankruptcy, we couldn\u2019t return loans nor pay to our suppliers. Our employees wages were late.[\/vc_column_text][vc_single_image image=”1869″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Sons Vlatko (left) i Marin (right) helping in packaging, 2001″][vc_column_text]Today we don\u2019t know how, but in that year, the bases for future growth were set:
\n1 – We switched to the paper packaging with cardboard pattern;
\n2 – we started with establishing HACCP system for food safety and ISO 9001:2000 quality management system. We were the first food or drink producer in Istria with ISO certificate when we were certified in 2004.;
\n3 – We started exporting to Slovenia (Mercator, Interspar, Leclerc)
\n4 – We started with distribution in Dalmatia with a partner from Split
\nThe effects were dramatic, the sales were rising\/growing, and already in 2003 among buyers was Kerum), in the 2004 Konzum and Tommy were included, in the 2005 DM-drogerie markt, and in 2006 Kaufland.[\/vc_column_text][vc_single_image image=”1791″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Our first products from 1998.-Preferans, Integral and \u010cokolo”][vc_single_image image=”1870″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Our first ISO 9001 certificate from 2004 and first certificate of Croatian Quality from 2006″][vc_column_text]In the 2006 we became the first Istrian producer of food and drinks awarded with \u201eCroatian Quality\u201c mark.
\nDuring whole our history, we were trying to help activities and events in our surroundings. Given the limited opportunities, we weren\u2019t able to be included in the sponsorships of major sports. However, as town of Buzet is the city of octane, and it is the only city in Croatia where Hill Climb European Championship car races are held, we wanted to take part in races, too. But, vehicles competing there are too big for us, so we have decided to create a smaller racing team, Delicia Racing Team, in order to compete in \u02ddTrka s vozi\u0107ima\u02dd (races on wheeled wooden boards) which were for years held a week before the main hill climb race[\/vc_column_text][vc_single_image image=”1873″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Delicia Racing Team 2005.”][vc_column_text]By the end of 2007, the number of employees has risen to nine. Space of the ground floor has become too small and it was limiting growth so for the 2007, our most important task was dealing with paperwork and finance for investment in the expansion and acquisition of the packaging machine.[\/vc_column_text][vc_single_image image=”1805″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Preliminary works for the expansion of production capacity, 2007″][vc_column_text]In the 2006, we have procured a small packaging machine for HoReCa products to broaden our assortment and we have shyly started to appear in cafes. For the HoReCa needs, we have developed crunchy biscuit with butter and vanilla \u2013 Valentino, and most original product with dark chocolate chips \u2013 ChocoBoom! Until 2013 revenues from HoReCa accounted for only a symbolic share of total revenue.[\/vc_column_text][vc_single_image image=”1804″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Some of the first HoReCa products, 2006\/2007″][vc_column_text]Since the establishment, we are constantly creating new products. With the insistence on natural ingredients, innovation is one of the main characteristics of our company. Through the years, the packaging was changing and we were also constantly looking for high quality ingredients, so today\u2019s products look nicer then the previous and also have better nutritional value. They look like this, but you should find out more about each of the in the PRODUCTS section.[\/vc_column_text][vc_single_image image=”1502″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Products with raw cane sugar”][vc_single_image image=”1871″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Our most famous products: sugar free tea biscuits”][vc_column_text]2008.-today: maturity<\/strong>
\nIn the spring of 2008, the production has expanded at three times the space. In the next few years we have increased product range and also, except in Slovenia, we had exports in Serbia, Macedonia, Italy, Germany, Bosnia and Herzegovina and Russia. There was also a growth in HoReCa segment and in 2011 we have certified our products according to Halal standard. A year later, Delicia is entitled to use sign \u201cSuperbrands-Croatia\u2019s Choice\u201d as a top brand among the sugar free cookies in Croatia..[\/vc_column_text][vc_single_image image=”1552″ img_size=”full” alignment=”center” qode_css_animation=”” title=”Spicy tea biscuits, Die Hard (the hottest tea biscuit in the world) and a real mediterranean product: Oregano cookie with oregano and dried tomato.”][vc_single_image image=”1718″ img_size=”full” alignment=”center” qode_css_animation=”” title=”New sugar free products line-Delvita. Among them is also Delvita with Istrian truffles (third from left). First tea biscuit with truffles in the world.”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_text_separator title=”HISTORY” border=”no”][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”no_mobile”][vc_column width=”1\/2″][vc_single_image image=”1781″ img_size=”full” alignment=”center” qode_css_animation=””][vc_column_text]1998.-2000.-First products and sugar free cookies development Ground floor of the house built in 1922 has been rearranged into small production line….<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":287,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-1459","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/pages\/1459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/comments?post=1459"}],"version-history":[{"count":1,"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/pages\/1459\/revisions"}],"predecessor-version":[{"id":6824,"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/pages\/1459\/revisions\/6824"}],"up":[{"embeddable":true,"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/pages\/287"}],"wp:attachment":[{"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/media?parent=1459"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delicia.hr\/en\/wp-json\/wp\/v2\/tags?post=1459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}